Lead value calculator
What are more local leads actually worth?
Use this calculator to estimate how much additional revenue and gross profit your business could generate from a steady flow of qualified local estimate requests.
Small changes in lead flow can create a big revenue difference.
Enter your average job value, close rate, and expected lead volume. The calculator will estimate what those opportunities could mean monthly and annually.
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Typical revenue from one closed job.
$
Percent of leads that become paying jobs.
%
Additional estimate requests from marketing.
Approximate margin after direct job costs.
%
Used to estimate ROI. Toggle below to view as monthly or weekly.
$
Show flat fee as
Estimated monthly revenue opportunity
$22,500 Based on 20 leads, a 25% close rate, and an average job value of $4,500.
Estimated closed jobs
5
Estimated monthly gross profit
$7,875
Estimated value per lead
$1,125
Annual revenue opportunity
$270,000
Estimated monthly ROI
425%
Flat fee shown as
$1,500/mo
Annual gross profit opportunity
$94,500
If the numbers are even close, the question is not whether leads have value. The question is whether you have a system that gets the right leads and helps you respond quickly enough to turn them into booked work.
This calculator is for planning and estimation only. Actual results depend on market demand, response speed, estimate quality, pricing, seasonality, service area, and close rate.